Overview

We are seeking a highly driven Business Analyst to translate complex data into actionable insights that power decisions across marketing, payments, operations, and customer experience in the US market.

This role is ideal for a data-fluent problem-solver who thrives in fast-paced, cross-functional environments. You will work closely with US and global leadership to shape strategy, evaluate business performance, and identify opportunities for growth and operational efficiency.

With deep technical fluency in tools like Google Analytics, Adobe Analytics, Looker, Power BI, BICubes, and BigQuery, you will uncover insights across customer journeys, payment flows, and marketing programs — and convert those findings into strategic recommendations that drive change.

What we’re looking for:

• A strategic thinker who brings analytical discipline to business planning and execution.
• A cross-functional partner who collaborates with product, sales, marketing, finance, and central operations to align insights with action.
• A technical analyst who can independently gather, clean, and manipulate data across systems to extract insights and model business scenarios.
• A communicator who can tell compelling data stories in executive briefings, dashboards, and stakeholder presentations.
• A results-driven mindset that can prioritize what matters most — from operational blockers to marketing underperformance to payment friction.

Key Responsibilities:

• Lead data-driven performance reviews across the US business, spanning marketing, payments, web experience, sales funnels, and operations KPIs.
• Extract and synthesize insights from platforms such as Google Analytics, Adobe Analytics, Looker, BICubes, Power BI, and BigQuery to support executive decisions.
• Build dashboards and business reports to enable visibility across teams and empower faster, smarter action.
• Analyze and optimize key user journeys — from first ad exposure to onboarding, payment, and retention — identifying pain points and conversion opportunities.
• Partner with finance and operations to assess payment health, billing trends, and renewal performance.
• Support testing strategies by partnering with product and marketing teams to define success metrics, interpret results, and recommend next steps.
• Collaborate with engineering and data teams to ensure accurate tagging, tracking, and data governance across digital platforms.
• Participate in strategic planning cycles by supplying forecasts, performance benchmarks, and risk/opportunity assessments to leadership.
• Conduct occasional user research (e.g., surveys, interviews) to enrich quantitative findings with qualitative context.

Desired Qualifications:

• 5–7+ years of experience in business analytics, strategy, operations, or performance analysis, ideally in a tech, SaaS, or digital environment.
• Proficiency in analytical tools: Google Analytics, Adobe Analytics, Looker, BICubes, Power BI, and BigQuery (or similar).
• Strong SQL and data manipulation skills to source and transform data independently.
• Excellent communication skills — able to build trust with technical and non-technical audiences alike.
• Proven ability to prioritize and manage multiple initiatives across diverse business functions.
• Experience with marketing, payments, or digital customer journeys is a strong plus.
• Familiarity with HTML/JavaScript and digital tracking principles is helpful.

Physical Requirements and Working Conditions:

• Ability to sit or stand for extended periods and work in front of a computer.
• Occasional domestic or international travel may be required (up to quarterly).
• Ability to lift up to 20 lbs. during travel or events.

Equal Opportunity Employer.
We are committed to creating a diverse and inclusive environment where all voices are heard and respected.

Job info

Location: Philadelphia
Type: Full-time
Category: (Online-) Marketing
Work experience: Professionals
Reference ID: 1033